A new way of working, its called the cloud!

And it is not that new really! The “cloud” has been around a while and we have (all) been accessing data, sending messages and working on the cloud! But the “cloud” (for those who do not know) is more than the internet. And with the cloud comes a new way of working.
Now we have [...]

It is all about the finance

There is a widely used term relating to property – location. location, location! With a start up and even medium sized business then I suggest that funding, funding, funding is the equivalent mantra! I know this from experience both with my personal ventures and customer businesses.
Just like a property there are a wide range [...]

Google rankings – succcess!

There is not a marketeer out there today (well I have not met one) who will not include “google rankings” in the digital marketing activity mix. Strictly it falls under the more generic SEO but the power of the google brand is such that it has now become both a noun and a verb.
We set [...]

Sainsburys – on the ball marketing!

Sainsbury’s have just sent me a promotion on their pet insurance offering: how do they know I have a pet? Having only recently fostered a dog they have quickly spotted the change in my shopping bag/bill and taken action! Good analysis, good marketing! I am impressed! Their clever marketing deserves recognition and it serves as [...]

Heathrow Expansion – the power of the lobbyist cannot be ignored.

As a student I had far better (in my opinion) things to do with my time than go on “demos” (for a variety of then topical causes) and the political activists seemed an odd bunch who just were not good at sport and seemed to have little else to do! So how ironic I end [...]

Deals everywhere – and more to come!

There are deals and offers on products everywhere – the big retailers such as M+S having just done a 20% off day and Play.com with offers up into the 65% range and Curry’s Digital has one camera with 50% + off!
But if you can wait – there is more to come. Sales in January will become [...]

Banking crisis – near meltdown, now what next?

If the commentators are to be believed (and many are both well informed and upstanding individuals) then the banking system came close to collapse in recent weeks. Trust and confidence (watchwords in the system) had been eroded to the point that the banks would not lend to each other.
Why? Well they all knew that they [...]

Internet marketing – one of the dark arts?

So you want your company represented on the web and more than that you want to generate incremental revenue from your website – and there are plenty of companies and consultants who will tell you that they can ensure you will get a “really cool website” and high rankings in search engines using their keyword design and [...]

Banking system crisis – who is crying?

Well Lehman Brothers crash, banks are in trouble and the finance industry is crying out for help!  There is little sympathy for the “city”, banks, insurance companies and the high earners who have been getting fat for years in an unregulated, out of control, greedy system. Concerns, yes, that it will affect the housing/job market [...]